This study is an attempt to explore the quality of generic versus branded drugs. This study has once again dispelled the myth that “only the costly drugs are more effective” and highlights the need of all stakeholders to promote the use of generic drugs in India as well as in other countries. we concluded that the branded products and their counterparts, branded generic products, conformed to the statutory quality standards laid down under the Indian laws [Drugs and cosmetics act, 1940 and rules, 1945]. In addition, no difference in their quality was noted, irrespective of the fact that they carry different price tag and the manufacturing companies adopt different marketing strategies. This study further revealed that the price tag does not have any bearing on the quality of products. Thus, the general belief that costly branded product is of a better quality does not sound true for this particular medicine. Hence, to say that cheaper drug product is cheaper in quality and vice versa appears to be a misconception.
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Dr. Seema Rohilla is currently working as Professor in Geeta Institute of Pharmacy, Geeta University, Naultha, Panipat, Haryana, India. She has 14 years of experience in research and teaching.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study is an attempt to explore the quality of generic versus branded drugs. This study has once again dispelled the myth that 'only the costly drugs are more effective' and highlights the need of all stakeholders to promote the use of generic drugs in India as well as in other countries. we concluded that the branded products and their counterparts, branded generic products, conformed to the statutory quality standards laid down under the Indian laws [Drugs and cosmetics act, 1940 and rules, 1945]. In addition, no difference in their quality was noted, irrespective of the fact that they carry different price tag and the manufacturing companies adopt different marketing strategies. This study further revealed that the price tag does not have any bearing on the quality of products. Thus, the general belief that costly branded product is of a better quality does not sound true for this particular medicine. Hence, to say that cheaper drug product is cheaper in quality and vice versa appears to be a misconception. Bestandsnummer des Verkäufers 9786208427757
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Taschenbuch. Zustand: Neu. Generic versus Branded Drugs: A Comparative Study | A Review | Seema Rohilla | Taschenbuch | Englisch | 2025 | LAP LAMBERT Academic Publishing | EAN 9786208427757 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 133432310
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study is an attempt to explore the quality of generic versus branded drugs. This study has once again dispelled the myth that 'only the costly drugs are more effective' and highlights the need of all stakeholders to promote the use of generic drugs in India as well as in other countries. we concluded that the branded products and their counterparts, branded generic products, conformed to the statutory quality standards laid down under the Indian laws [Drugs and cosmetics act, 1940 and rules, 1945]. In addition, no difference in their quality was noted, irrespective of the fact that they carry different price tag and the manufacturing companies adopt different marketing strategies. This study further revealed that the price tag does not have any bearing on the quality of products. Thus, the general belief that costly branded product is of a better quality does not sound true for this particular medicine. Hence, to say that cheaper drug product is cheaper in quality and vice versa appears to be a misconception.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 236 pp. Englisch. Bestandsnummer des Verkäufers 9786208427757
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