STUDY ON CONSUMER SATISFACTION IN USING SAMSUNG PHONES IN COIMBATORE: A consumer perspective - Softcover

R, Manoj; R, Kavithamani

 
9786208438357: STUDY ON CONSUMER SATISFACTION IN USING SAMSUNG PHONES IN COIMBATORE: A consumer perspective
Softcover
ISBN 10: 6208438357 ISBN 13: 9786208438357
Verlag: LAP LAMBERT Academic Publishing, 2025

Inhaltsangabe

This study focuses on assessing the consumer satisfaction of Samsung mobile phones in Coimbatore, to understand the factors that shape customer experiences and satisfaction levels. Samsung, known for its wide range of smartphones catering to various market segments, has garnered a loyal customer base, particularly in the mid and premium segments. The research will explore how product quality, price perception, after-sales service, and brand reputation contribute to overall consumer satisfaction. Additionally, this study will evaluate the impact of competitive pressures, especially from Chinese smartphone brands like Xiaomi and Realme, on Samsung’s market positioning and customer loyalty in Coimbatore.

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Über die Autorin bzw. den Autor

The Book has been Authored by Manoj R a student of International Business and co-authored by Dr. R. Kavithamani  Assistant Professor, PG and Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
6208438357
ISBN 13 
9786208438357
Einband
Taschenbuch
Anzahl der Seiten
52
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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