Crypto currency marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space - Softcover

Roy, Monjit; Sharma, Sanjay

 
9786208439705: Crypto currency marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space
Softcover
ISBN 10: 6208439701 ISBN 13: 9786208439705
Verlag: LAP LAMBERT Academic Publishing, 2025

Inhaltsangabe

"Cryptocurrency Marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space" explores how mathematical models and behavioral economics can be leveraged to understand and influence consumer behavior in the cryptocurrency market. The book provides marketers with insights into consumer adoption, decision-making processes, and how to use predictive analytics to craft effective marketing strategies. It covers key topics such as the application of game theory to cryptocurrency marketing, strategies for building trust in digital currency transactions, and how to navigate global markets with tailored approaches. By integrating mathematical frameworks, consumer behavior models, and psychological principles, the book helps marketers optimize campaigns and engage with cryptocurrency consumers more effectively. The strategies discussed aim to address the unique challenges posed by the volatility and complexity of cryptocurrency, offering practical tools to succeed in this rapidly evolving market.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
6208439701
ISBN 13 
9786208439705
Einband
Tapa blanda
Anzahl der Seiten
80
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar