Strategic Innovation: The Effects of Strategic Innovation on Competitive Advantage with Mediating Role of Human Capital in Ethiopia - Softcover

Niguse, Tafese

Softcover

ISBN 10: 6209025013 ISBN 13: 9786209025013

Verlag: GlobeEdit, 2025

Inhaltsangabe

This study investigates the relationship between strategic innovation and competitive advantage in small and medium enterprises (SMEs) in Ethiopia, emphasizing the mediating role of human capital. In a rapidly evolving market, strategic innovation is crucial for SMEs seeking to differentiate themselves and maintain relevance. The research highlights how innovative practices, such as adopting new technologies and developing unique products or services, can significantly enhance a firm's competitive position. capital, defined as the skills, knowledge, and experience of employees, plays a vital mediating role in this relationship. The findings suggest that when SMEs invest in their workforce through training and development, they can better harness strategic innovations, leading to improved performance and competitive advantage. This study employs quantitative methods to analyze data from a sample of SMEs, revealing that both strategic innovation and human capital are critical for achieving sustainable growth. By focusing on the Ethiopian context, the research provides valuable insights for policymakers and business leaders aiming to foster an innovative culture within SMEs.

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Über die Autorin bzw. den Autor

Tafese Niguse is a PhD candidate and lecturer in the Marketing Management Department at Bule Hora University, Ethiopia. With a strong focus on strategic innovation, competitive advantage and marketing strategies, he is dedicated to advancing academic knowledge and practical applications in the field.

Details zur Ausgabe

• Verlag: GlobeEdit
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 6209025013
• ISBN 13: 9786209025013
• Einband: Taschenbuch
• Anzahl der Seiten: 100
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland