Understanding and influencing consumer behavior: A practical guide to buying behavior and marketing decisions in the age of innovation - Softcover

Gabriel, MALONGO MPIDI; Florent, MATUSU ZAU; Montana Joshua, MBI MBAMBI

Softcover

ISBN 10: 6209328466 ISBN 13: 9786209328466

Verlag: Our Knowledge Publishing, 2025

Inhaltsangabe

In a context where digital technology is redefining purchasing habits, this book offers a clear and up-to-date reading of modern consumer behavior. Through a scientific and practical approach, the author explores the psychological, sociological and technological mechanisms that guide purchasing decisions. Rich in practical cases and concrete examples, this guide shows how companies can understand, anticipate and influence consumer choices thanks to digital tools: behavioral data, social networks, artificial intelligence and engagement strategies. A real handbook for learning and action, this book is aimed at students, teachers, researchers and marketing professionals who want to master the new market logic and adapt their strategies to the behavior of connected consumers.

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Über die Autorin bzw. den Autor

Malongo Mpidi Gabriel, é professor-investigador no Isc Matadi em Marketing, com um DEA em Didática das disciplinas da UPN e da Autoridade Decanal (Secção de Gestão).MATUSU ZAU Florent é professor e investigador em Marketing no Isc Matadi, e antigo Diretor Regional do RAWBANK.MBI MBAMBI Montana Joshua é professor-investigador no Isc Matadi

Details zur Ausgabe

• Verlag: Our Knowledge Publishing
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 6209328466
• ISBN 13: 9786209328466
• Einband: Taschenbuch
• Anzahl der Seiten: 80
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland