The countless possibilities for extending and constructing the Self (identity/self-concept) through other forms of consumption that do not involve ownership are a reality brought about by the Digital and Access Ages. Among these, Collaborative Consumption stands out, described as a practice in which customers access a good and share it with the help of technology in exchange for a small fee. This book focuses on understanding the extension/construction of the Self in Collaborative Consumption, represented by the Bike PE project, Brazil's first intermunicipal bicycle sharing system. The aspects that motivated the choice of this theme are directly related to the lack of studies on the extension of identity in new consumption configurations, in addition to the growing use of collaborative practices as ways for consumers to access products or services. To understand the extension and construction of user identity based on BIKE PE, issues of the Self, the practice of bicycle sharing itself, and the values and beliefs that influence participants' adherence to and continuity in this type of Collaborative Consumption are addressed.
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Marianny J. de B. Silva: doctoranda y máster en Administración por la Universidad Federal de Pernambuco (UFPE), trabaja en el área de Marketing con investigaciones sobre prácticas colaborativas, identidad y consumo. Maria de Lourdes de A. Barbosa: doctora en Administración (UFPE) y profesora de la UFPE, trabaja en el área de Marketing y Turismo.
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Paperback. Zustand: new. Paperback. The countless possibilities for extending and constructing the Self (identity/self-concept) through other forms of consumption that do not involve ownership are a reality brought about by the Digital and Access Ages. Among these, Collaborative Consumption stands out, described as a practice in which customers access a good and share it with the help of technology in exchange for a small fee. This book focuses on understanding the extension/construction of the Self in Collaborative Consumption, represented by the Bike PE project, Brazil's first intermunicipal bicycle sharing system. The aspects that motivated the choice of this theme are directly related to the lack of studies on the extension of identity in new consumption configurations, in addition to the growing use of collaborative practices as ways for consumers to access products or services. To understand the extension and construction of user identity based on BIKE PE, issues of the Self, the practice of bicycle sharing itself, and the values and beliefs that influence participants' adherence to and continuity in this type of Collaborative Consumption are addressed. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9786209349447
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Paperback. Zustand: new. Paperback. The countless possibilities for extending and constructing the Self (identity/self-concept) through other forms of consumption that do not involve ownership are a reality brought about by the Digital and Access Ages. Among these, Collaborative Consumption stands out, described as a practice in which customers access a good and share it with the help of technology in exchange for a small fee. This book focuses on understanding the extension/construction of the Self in Collaborative Consumption, represented by the Bike PE project, Brazil's first intermunicipal bicycle sharing system. The aspects that motivated the choice of this theme are directly related to the lack of studies on the extension of identity in new consumption configurations, in addition to the growing use of collaborative practices as ways for consumers to access products or services. To understand the extension and construction of user identity based on BIKE PE, issues of the Self, the practice of bicycle sharing itself, and the values and beliefs that influence participants' adherence to and continuity in this type of Collaborative Consumption are addressed. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9786209349447
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Paperback. Zustand: new. Paperback. The countless possibilities for extending and constructing the Self (identity/self-concept) through other forms of consumption that do not involve ownership are a reality brought about by the Digital and Access Ages. Among these, Collaborative Consumption stands out, described as a practice in which customers access a good and share it with the help of technology in exchange for a small fee. This book focuses on understanding the extension/construction of the Self in Collaborative Consumption, represented by the Bike PE project, Brazil's first intermunicipal bicycle sharing system. The aspects that motivated the choice of this theme are directly related to the lack of studies on the extension of identity in new consumption configurations, in addition to the growing use of collaborative practices as ways for consumers to access products or services. To understand the extension and construction of user identity based on BIKE PE, issues of the Self, the practice of bicycle sharing itself, and the values and beliefs that influence participants' adherence to and continuity in this type of Collaborative Consumption are addressed. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9786209349447
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Taschenbuch. Zustand: Neu. The extension of the Self in the practice of Collaborative Consumption of bicycles | An analysis of the Bike PE Project | Marianny J. de B. Silva (u. a.) | Taschenbuch | Englisch | 2025 | Our Knowledge Publishing | EAN 9786209349447 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 134400579
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