Uniqlo : A Sustainable Development Strategy: Second Edition - Softcover

Wee Eng Kim, Vincent; Ng Tengsong, Bryan

Softcover

ISBN 10: 6209420338 ISBN 13: 9786209420337

Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

With an aim to acquire loyal customers support, Uniqlo offers everyday wear that fits local climates and cultures, without sacrificing its original unique identity. The company calls this initiative "Global is Local, Local is Global" (Fast Retailing 2017). With this focused strategy, Uniqlo has earned its recognition as a Japan-based brand that caters to all nationalities, cultures, climates, and income levels (Fast Retailing 2017). While the Swedish competitor, H&M surges its number of store closures to the highest level, Uniqlo still manages to open 132 outlets internationally in the year 2017 (Bloomberg 2018). From a single store in Japan, to a Japan-based brand which is recognized globally, Uniqlo business model and strategy is utterly robust.

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Über die Autorin bzw. den Autor

An analysis was being performed specifically targeting the international retail marketing of Uniqlo. In this report, the nature and role of the retail industry can be found for Malaysia and on a global scale. Uniqlo's marketing mix has also been evaluated both locally and internationally. To investigate the company's external marketing environment,

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 6209420338
• ISBN 13: 9786209420337
• Einband: Taschenbuch
• Anzahl der Seiten: 52
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland