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The qualitative perception of a website using the example of a company: Perception of website quality using the example of J. Zimmer Maschinenbau - Softcover

Breitenlechner, Markus

 
9786209535178: The qualitative perception of a website using the example of a company: Perception of website quality using the example of J. Zimmer Maschinenbau
Softcover
ISBN 10: 6209535178 ISBN 13: 9786209535178
Verlag: Our Knowledge Publishing, 2026

Inhaltsangabe

How is a website perceived by different target groups? Are there differences in perception due to different background knowledge about the company, the product, or even the market? This work focuses specifically on finding out whether there are differences in perception of the J. Zimmer Maschinenbau website between people who are unfamiliar with the company or industry and those who are familiar with it.

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Über die Autorin bzw. den Autor

Markus Breitenlechner concluiu o curso de bacharelato em 'Gestão, Comunicação e TI' no Management Center Innsbruck (MCI) no outono de 2016. Atualmente, está a fazer o mestrado em 'Estudos de Negócios Internacionais' com especialização em Finanças na FH Kufstein. Paralelamente aos estudos a tempo inteiro, trabalha na gestão de projetos na BORA.

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Verlag
Our Knowledge Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
6209535178
ISBN 13 
9786209535178
Einband
Taschenbuch
Anzahl der Seiten
56
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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