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Difficulties faced by (SMEs) in implementing digital marketing.: Digital marketing in underdeveloped nations - Softcover
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This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study’s limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs.
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Über die Autorin bzw. den Autor
I am a marketing and sales professional with over ten years of experience in manufacturing and distribution companies in Ethiopia. I hold a Master's in Marketing Management, Innovation, and Industrial Management, with expertise in SME challenges, digital marketing, and strategic business growth.
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Difficulties faced by (SMEs) in implementing digital marketing.
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study's limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs. 84 pp. Englisch. Bestandsnummer des Verkäufers 9786209551550
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Difficulties faced by (SMEs) in implementing digital marketing. : Digital marketing in underdeveloped nations
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study's limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs. Bestandsnummer des Verkäufers 9786209551550
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Difficulties faced by (SMEs) in implementing digital marketing.
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study's limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch. Bestandsnummer des Verkäufers 9786209551550
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Difficulties faced by (SMEs) in implementing digital marketing. | Digital marketing in underdeveloped nations
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Taschenbuch. Zustand: Neu. Difficulties faced by (SMEs) in implementing digital marketing. | Digital marketing in underdeveloped nations | Furutuna Woldu (u. a.) | Taschenbuch | Englisch | 2026 | GlobeEdit | EAN 9786209551550 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 134642361
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