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Consumer Insight Prism on OTT Platforms: A Data-Centric Examination of Factors Shaping Digital Viewing Choices - Softcover

Patni, Yagneshkumar; Ansari, Shamina

 
9786209599569: Consumer Insight Prism on OTT Platforms: A Data-Centric Examination of Factors Shaping Digital Viewing Choices
Softcover
ISBN 10: 6209599567 ISBN 13: 9786209599569
Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and engage with OTT platforms in the digital age. With the rise of smartphones and high-speed internet, entertainment has shifted toward on-demand and personalized viewing, giving users greater control over content consumption.The book examines key factors such as content, subscription, accessibility, user experience, privacy, brand reputation, influence and recommendation systems through empirical data and analysis using various statistical methods. It is useful for students, researchers, academicians, and media professionals seeking insights into consumer decision-making in the OTT ecosystem.

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Über die Autorin bzw. den Autor

Dr. Yagneshkumar PatniPh.D., M.B.A., M.Com., NET (Management & Commerce), B.B.A.Dr. Shamina Ansari Ph.D., M.Phil., M.A., PGDHRM, LL.B, B.A.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
6209599567
ISBN 13 
9786209599569
Einband
Taschenbuch
Anzahl der Seiten
192
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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