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A Study On Consumer Preference Towards Online Payment Systems In India: An Analysis of Adoption, Challenges, Satisfaction, and User Behaviour - Softcover

R, Mounika; S, Shajitha Banu

 
9786209635199: A Study On Consumer Preference Towards Online Payment Systems In India: An Analysis of Adoption, Challenges, Satisfaction, and User Behaviour
Softcover
ISBN 10: 6209635199 ISBN 13: 9786209635199
Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

This project examines consumer preference towards online payment systems in India and analyses the key factors influencing their adoption and usage. With the rapid expansion of digital technology and government initiatives promoting a cashless economy, digital payment platforms such as UPI, mobile wallets, debit and credit cards have become integral to everyday financial transactions. The study is based on primary data collected from respondents through a structured questionnaire and focuses on understanding awareness levels, usage patterns, motivating factors, and challenges faced by users. The findings reveal that convenience, security, and ease of use are the primary drivers of adoption, with UPI emerging as the most preferred mode of digital payment. However, issues such as network instability, transaction failures, and security concerns continue to affect user satisfaction. The study concludes that while digital payment systems are widely accepted, improving infrastructure, strengthening cybersecurity measures, and enhancing digital literacy are essential for sustained growth and inclusive financial development.

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Über die Autorin bzw. den Autor

The Book has been Authored by Ms. Mounika R, a student of International Business and co-authored by Mrs. Shajitha Banu S, Assistant Professor, PG and Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
6209635199
ISBN 13 
9786209635199
Einband
Taschenbuch
Anzahl der Seiten
64
Kontakt zum Hersteller
Alphascript Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland