A STUDY ON IMPACT OF REVERSE LOGISTICS ON BUSINESS PROFITABILITY: An Empirical Analysis of Return Management Practices and Financial Performance - Softcover

R, Sowbarnica; Banu S, Shajitha

 
9786209679629: A STUDY ON IMPACT OF REVERSE LOGISTICS ON BUSINESS PROFITABILITY: An Empirical Analysis of Return Management Practices and Financial Performance

Inhaltsangabe

In today's competitive and customer-driven business environment, logistics plays a vital role in ensuring smooth product movement from manufacturers to consumers. Traditionally, logistics focused on forward movement of goods, but modern operations also include reverse logistics, which manages product returns. Reverse logistics involves handling returned goods for repair, replacement, recycling, or proper disposal. The growth of e-commerce has increased return volumes due to damaged products, wrong deliveries, or customer dissatisfaction. Efficient reverse logistics helps companies recover value, reduce waste, improve customer satisfaction, and enhance profitability. However, high costs and operational challenges make its management complex.

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Über die Autorin bzw. den Autor

Ms. Sowbarnica R is a postgraduate student pursuing M.Com in International Business at Sri Ramakrishna College of Arts & Science, Coimbatore. Her academic interests include Supply Chain Management, Reverse Logistics, International Trade, and Business Strategy. She has a keen interest in research related to logistics efficiency.

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