Deciphering Web Sentiments - 1: Volume 1: The Hidden Voice of the Web - Softcover

El Kafi, Pr. Jamal; El Houssaini, Pr. Souad; Al Kabnani, Sara

 
9786209742187: Deciphering Web Sentiments - 1: Volume 1: The Hidden Voice of the Web

Inhaltsangabe

In a world where every click, every "Like" and every comment shapes a collective opinion, how can we transform this incessant flow of textual data into a veritable strategic compass? How can we go beyond the numbers to capture the very essence of feelings?This first volume, "The Hidden Voice of the Web: Sentiment Analysis Revealed", is your guide to deciphering the language of digital emotions. Dive into the fundamentals of sentiment analysis, from the origins of the social networking revolution to understanding the unique challenges posed by human language. Then discover the concrete applications of AI, transforming an ocean of words into levers for growth. Through an in-depth case study of the Moroccan hotel industry, you'll see how this technology is moving from theory to action, enhancing customer experience and boosting online reputation. Whether you're a professional, a researcher or simply curious, this book is an invitation to harness the power of digital sentiment to make more informed, more human decisions. Hear the voice of the web like never before.

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Über die Autorin bzw. den Autor

Prof. Jamal EL KAFI, Prof. Souad EL HOUSSAINI, Dr Sara AL KABNANILaboratorium ELITES, Wydziä Nauki w El Jadida, Uniwersytet Chouaïb Doukkali.

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