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Consumer Behaviour in Department Stores: A Study of Consumer Buying Behaviour in Department Stores in Coimbatore District - Softcover

Prasath, A. Sri Hari; Banu, S. Shajitha

 
9786209764714: Consumer Behaviour in Department Stores: A Study of Consumer Buying Behaviour in Department Stores in Coimbatore District
Softcover
ISBN 10: 6209764711 ISBN 13: 9786209764714
Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

A study on consumer buying behavior in Coimbatore's departmental stores reveals that visual merchandising, product variety, and quality significantly impact buying behavior. Factors like price, brand reputation, and sales promotions also play a crucial role. Consumers prioritize convenience, ambience, and customer service, while demographics like age, income, and occupation influence shopping patterns

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Über die Autorin bzw. den Autor

The book has been authored by Mr. Sri Hari Prasath A., a student of International Business and Co-authored by Dr. S. Shajitha Banu, Associate Professor & Head PG & Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
6209764711
ISBN 13 
9786209764714
Einband
Taschenbuch
Anzahl der Seiten
104
Kontakt zum Hersteller
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland