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Green Purchase Intention: Key Drivers and Influences: The mediating role of green skepticism and perceived value in consumer decision-making - Softcover
Inhaltsangabe
In an era where sustainability shapes consumer choices, understanding what truly drives green purchasing behavior has never been more important. This book introduces a novel model that explores the key factors influencing green purchase intention and examines how these intentions translate into actual pro-environmental behavior. Using a quantitative approach and random sampling, the study highlights the critical role of attitude as the strongest predictor of green purchasing behavior, followed by personal norms, perceived behavioral control, and subjective norms. Importantly, it sheds new light on the mediating role of green skepticism and perceived value, revealing how consumers’ doubts and value perceptions significantly shape their final decisions. While focused on respondents from Sri Lanka, the research offers valuable insights into cultural influences and consumer diversity, opening pathways for future studies.As one of the first works to integrate green skepticism and perceived value into a comprehensive framework, this book provides a fresh perspective for researchers, marketers, and policymakers seeking to better understand and encourage sustainable consumption.
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Über die Autorin bzw. den Autor
The author - Niyomi Nicholas holds a Bachelor of Business Administration (BBA) with a specialization in Marketing from the University of Jaffna. She is based in Batticaloa, Sri Lanka. In addition to her academic and research strengths, she is proficient in English and Tamil.
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Green Purchase Intention: Key Drivers and Influences
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Green Purchase Intention: Key Drivers and Influences : The mediating role of green skepticism and perceived value in consumer decision-making
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an era where sustainability shapes consumer choices, understanding what truly drives green purchasing behavior has never been more important. This book introduces a novel model that explores the key factors influencing green purchase intention and examines how these intentions translate into actual pro-environmental behavior. Using a quantitative approach and random sampling, the study highlights the critical role of attitude as the strongest predictor of green purchasing behavior, followed by personal norms, perceived behavioral control, and subjective norms. Importantly, it sheds new light on the mediating role of green skepticism and perceived value, revealing how consumers' doubts and value perceptions significantly shape their final decisions. While focused on respondents from Sri Lanka, the research offers valuable insights into cultural influences and consumer diversity, opening pathways for future studies.As one of the first works to integrate green skepticism and perceived value into a comprehensive framework, this book provides a fresh perspective for researchers, marketers, and policymakers seeking to better understand and encourage sustainable consumption. Bestandsnummer des Verkäufers 9786209813191
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Green Purchase Intention: Key Drivers and Influences
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Green Purchase Intention: Key Drivers and Influences | The mediating role of green skepticism and perceived value in consumer decision-making
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Taschenbuch. Zustand: Neu. Green Purchase Intention: Key Drivers and Influences | The mediating role of green skepticism and perceived value in consumer decision-making | Niyomi Nicholas | Taschenbuch | Englisch | 2026 | GlobeEdit | EAN 9786209813191 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 135359038
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