The rise of data and digital technologies is profoundly transforming the way organizations manage. In an environment marked by uncertainty and rapid change, management control is no longer confined to monitoring past performance, but is asserting itself as a central instrument of strategic steering.This book analyzes the changes taking place in management control in the age of data, information systems and artificial intelligence. It highlights the shift from a reporting approach to a more dynamic management approach, based on analysis, anticipation and decision support. Drawing on recognized theoretical frameworks and recent work, it offers an integrated reading of the links between digitization, performance and intelligent management, while highlighting the organizational, human and ethical challenges of these transformations, particularly in emerging contexts such as Morocco.
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Dounia GAGA: Doutora em Ciências da Gestão. A sua investigação centra-se no controlo de gestão, na transformação digital e nos sistemas de informação. Analisa as mudanças na gestão do desempenho na era dos dados e da inteligência artificial, bem como a evolução do papel do controlador de gestão.
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The rise of data and digital technologies is profoundly transforming the way organizations manage. In an environment marked by uncertainty and rapid change, management control is no longer confined to monitoring past performance, but is asserting itself as a central instrument of strategic steering.This book analyzes the changes taking place in management control in the age of data, information systems and artificial intelligence. It highlights the shift from a reporting approach to a more dynamic management approach, based on analysis, anticipation and decision support. Drawing on recognized theoretical frameworks and recent work, it offers an integrated reading of the links between digitization, performance and intelligent management, while highlighting the organizational, human and ethical challenges of these transformations, particularly in emerging contexts such as Morocco. Bestandsnummer des Verkäufers 9786209904844
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Paperback. Zustand: new. Paperback. The rise of data and digital technologies is profoundly transforming the way organizations manage. In an environment marked by uncertainty and rapid change, management control is no longer confined to monitoring past performance, but is asserting itself as a central instrument of strategic steering.This book analyzes the changes taking place in management control in the age of data, information systems and artificial intelligence. It highlights the shift from a reporting approach to a more dynamic management approach, based on analysis, anticipation and decision support. Drawing on recognized theoretical frameworks and recent work, it offers an integrated reading of the links between digitization, performance and intelligent management, while highlighting the organizational, human and ethical challenges of these transformations, particularly in emerging contexts such as Morocco. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9786209904844
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Taschenbuch. Zustand: Neu. From management control to intelligent performance management | Digital transformation, data and artificial intelligence applied to management control | Dounia Gaga | Taschenbuch | Englisch | 2026 | Our Knowledge Publishing | EAN 9786209904844 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 135299784
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