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Health Insurance Decoded: Market Potential, Consumer Behavior & Policy Insights in Haryana - Softcover
Inhaltsangabe
The book examines how rising healthcare costs, low public health expenditure, and increasing dependence on private healthcare have created a strong need for insurance coverage. Using a robust empirical approach, the study analyzes responses from 500 consumers and 150 marketing executives through statistical tools such as factor analysis, ANOVA, and AHP to identify key determinants of insurance adoption. The findings reveal that awareness levels are relatively high (around 70%), yet adoption is influenced by demographic, psychological, product, company, and marketing factors. Income, tax benefits, and rising medical expenses are major drivers, while lack of perceived need and low return expectations act as barriers. The study also highlights customer preferences for family floater plans and emphasizes the role of satisfaction and willingness to pay in shaping market growth. The book concludes that Haryana presents significant untapped market potential, recommending targeted marketing strategies, improved coverage, and enhanced customer engagement to expand insurance.
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Über die Autorin bzw. den Autor
Dr. Meenu Gupta, Associate Professor, Dr. Binny Chhabra, Assistant Professor, and Dr. Bikram Jit Singh, Professor at MM(DU), Haryana, are experienced academicians. Their combined expertise in management, analytics, and engineering offers a multidisciplinary perspective on health insurance markets and consumer behavior.
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Health Insurance Decoded (Paperback)
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Paperback. Zustand: new. Paperback. The book examines how rising healthcare costs, low public health expenditure, and increasing dependence on private healthcare have created a strong need for insurance coverage. Using a robust empirical approach, the study analyzes responses from 500 consumers and 150 marketing executives through statistical tools such as factor analysis, ANOVA, and AHP to identify key determinants of insurance adoption. The findings reveal that awareness levels are relatively high (around 70%), yet adoption is influenced by demographic, psychological, product, company, and marketing factors. Income, tax benefits, and rising medical expenses are major drivers, while lack of perceived need and low return expectations act as barriers. The study also highlights customer preferences for family floater plans and emphasizes the role of satisfaction and willingness to pay in shaping market growth. The book concludes that Haryana presents significant untapped market potential, recommending targeted marketing strategies, improved coverage, and enhanced customer engagement to expand insurance. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9786209948022
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Health Insurance Decoded
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Health Insurance Decoded
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Health Insurance Decoded
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Health Insurance Decoded | Market Potential, Consumer Behavior & Policy Insights in Haryana
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Taschenbuch. Zustand: Neu. Health Insurance Decoded | Market Potential, Consumer Behavior & Policy Insights in Haryana | Meenu Gupta (u. a.) | Taschenbuch | Englisch | 2026 | Scholars' Press | EAN 9786209948022 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 135958086
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Health Insurance Decoded
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book examines how rising healthcare costs, low public health expenditure, and increasing dependence on private healthcare have created a strong need for insurance coverage. Using a robust empirical approach, the study analyzes responses from 500 consumers and 150 marketing executives through statistical tools such as factor analysis, ANOVA, and AHP to identify key determinants of insurance adoption. The findings reveal that awareness levels are relatively high (around 70%), yet adoption is influenced by demographic, psychological, product, company, and marketing factors. Income, tax benefits, and rising medical expenses are major drivers, while lack of perceived need and low return expectations act as barriers. The study also highlights customer preferences for family floater plans and emphasizes the role of satisfaction and willingness to pay in shaping market growth. The book concludes that Haryana presents significant untapped market potential, recommending targeted marketing strategies, improved coverage, and enhanced customer engagement to expand insurance. 240 pp. Englisch. Bestandsnummer des Verkäufers 9786209948022
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Health Insurance Decoded (Paperback)
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Paperback. Zustand: new. Paperback. The book examines how rising healthcare costs, low public health expenditure, and increasing dependence on private healthcare have created a strong need for insurance coverage. Using a robust empirical approach, the study analyzes responses from 500 consumers and 150 marketing executives through statistical tools such as factor analysis, ANOVA, and AHP to identify key determinants of insurance adoption. The findings reveal that awareness levels are relatively high (around 70%), yet adoption is influenced by demographic, psychological, product, company, and marketing factors. Income, tax benefits, and rising medical expenses are major drivers, while lack of perceived need and low return expectations act as barriers. The study also highlights customer preferences for family floater plans and emphasizes the role of satisfaction and willingness to pay in shaping market growth. The book concludes that Haryana presents significant untapped market potential, recommending targeted marketing strategies, improved coverage, and enhanced customer engagement to expand insurance. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9786209948022
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Health Insurance Decoded : Market Potential, Consumer Behavior & Policy Insights in Haryana
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book examines how rising healthcare costs, low public health expenditure, and increasing dependence on private healthcare have created a strong need for insurance coverage. Using a robust empirical approach, the study analyzes responses from 500 consumers and 150 marketing executives through statistical tools such as factor analysis, ANOVA, and AHP to identify key determinants of insurance adoption. The findings reveal that awareness levels are relatively high (around 70%), yet adoption is influenced by demographic, psychological, product, company, and marketing factors. Income, tax benefits, and rising medical expenses are major drivers, while lack of perceived need and low return expectations act as barriers. The study also highlights customer preferences for family floater plans and emphasizes the role of satisfaction and willingness to pay in shaping market growth. The book concludes that Haryana presents significant untapped market potential, recommending targeted marketing strategies, improved coverage, and enhanced customer engagement to expand insurance. Bestandsnummer des Verkäufers 9786209948022
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