A Study on SEO and Content Stragety in Small Business: DE - Softcover

Padmanaban, R.; R, Rethick

Softcover

ISBN 10: 6209985734 ISBN 13: 9786209985737

Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

A Study on SEO in Small Business with Reference to Coimbatore City - Short Summary. This study examines the role and impact of Search Engine Optimization (SEO) on the growth and visibility of small businesses in Coimbatore, a rapidly developing commercial hub in Tamil Nadu known for its SMEs, retail shops, service providers, and startups.The study finds that many small businesses in Coimbatore are increasingly adopting SEO as a low-cost digital marketing strategy to improve their online presence, attract local customers, and compete with larger brands. With the growing use of smartphones and internet searches, customers frequently rely on search engines to find nearby products and services, making local SEO crucial.Key findings show that: Most small business owners have basic awareness of SEO but lack technical knowledge. Businesses that implemented SEO practices (Google Business Profile optimization, local keywords, website optimization, reviews) experienced better customer inquiries and footfall. Cost-effectiveness and long-term benefits make SEO more attractive than traditional advertising methods.

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Über die Autorin bzw. den Autor

Rethick is a graduate of Sri Krishna College of Arts and Science, where he completed a Bachelor of Commerce (B.Com.) in Computer Applications. His academic background combines commerce, business fundamentals, and computer application skills, providing a strong foundation in both management and technology-oriented domains.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 6209985734
• ISBN 13: 9786209985737
• Einband: Taschenbuch
• Anzahl der Seiten: 120
• Kontakt zum Hersteller: Editions Muse; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland