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A Comprehensive Study on Quick Commerce and Its Marketing Strategies: Quick Commerce, Marketing Strategies - Softcover

Bharathi, Jaya; Sravanthi, K. B.; Surana, Armaan

 
9786630058475: A Comprehensive Study on Quick Commerce and Its Marketing Strategies: Quick Commerce, Marketing Strategies
Softcover
ISBN 10: 663005847X ISBN 13: 9786630058475
Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

This book examines quick commerce and its marketing strategies focusing on consumer preferences, operational challenges, and the effectiveness of promotional tactics. With a sample size of 100 respondents drawn from diverse demographic groups, primary data were collected through a structured questionnaire and analyzed using simple percentage analysis to assess patterns in awareness, usage frequency, satisfaction levels, and reasons for platform choice. The research explores Value propositionspeed, convenience, and curated assortment and evaluates how digital marketing, app UX, hyperlocal offers, and partnerships influence consumer decision-making. Findings highlight key drivers such as delivery time, product availability, pricing, and targeted promotions, while also identifying pain points like delivery inconsistencies and limited inventory for certain categories. Practical recommendations focus on refining segmentation-based campaigns, improving last-mile logistics, and leveraging localized promotions to boost retention. The study contributes to academic literature on emerging retail formats by providing actionable insights for practitioners aiming to optimize marketing mixes.

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Über die Autorin bzw. den Autor

My self P. Jayabharathi, working a management faculty, my passion always explore new dimension in business activities, how these changes impact on consumer life.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
663005847X
ISBN 13 
9786630058475
Einband
Taschenbuch
Anzahl der Seiten
84
Kontakt zum Hersteller
Nicht verfügbar
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