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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE: MEDIA REFERENCE - Softcover
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This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts.
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My self P. Jayabharathi working as a assistant professor, reading books want to up date knowledge, toward business, consumer taste, behaviour, then only we can adopt dynamic in time.
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A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference (Paperback)
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LAP Lambert Academic Publishing, 2026
ISBN 10: 663007064X
ISBN 13: 9786630070644
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Paperback. Zustand: new. Paperback. This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9786630070644
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A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference
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ISBN 13: 9786630070644
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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE
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A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference (Paperback)
Verlag:
LAP Lambert Academic Publishing, 2026
ISBN 10: 663007064X
ISBN 13: 9786630070644
Neu
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Paperback. Zustand: new. Paperback. This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9786630070644
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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE
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LAP LAMBERT Academic Publishing Mai 2026, 2026
ISBN 10: 663007064X
ISBN 13: 9786630070644
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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE : MEDIA REFERENCE
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. Bestandsnummer des Verkäufers 9786630070644
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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE | MEDIA REFERENCE
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Taschenbuch. Zustand: Neu. A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE | MEDIA REFERENCE | Jaya Bharathi (u. a.) | Taschenbuch | Englisch | 2026 | LAP LAMBERT Academic Publishing | EAN 9786630070644 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 135772198
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