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Spatial Analysis of SIDWAYA Product Distribution Strategies: Master's Degree in Geomatics, Geomarketing Track - Softcover

Bougma, Etienne

 
9786630075014: Spatial Analysis of SIDWAYA Product Distribution Strategies: Master's Degree in Geomatics, Geomarketing Track
Softcover
ISBN 10: 6630075013 ISBN 13: 9786630075014
Verlag: Our Knowledge Publishing, 2026

Inhaltsangabe

When geomatics is used to determine a catchment area, we are in the field of geomarketing. It is a technological and scientific method designed to boost sales and guide decisions regarding the location of retail outlets. SIDWAYA Publishing, a state-owned publishing house, was the subject of this study as it seeks to expand its network of retail outlets. The first part of the study presented the geomatics methodology that guided the research. In the second part, the research results were presented along with a distribution model derived from the geomarketing approach.

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Über die Autorin bzw. den Autor

Licenciado com um mestrado de investigação em geomática, com especialização em geomarketing, sou Responsável de Marketing na Editions SIDWAYA desde 2013. Mas antes desta especialização, obtive uma licenciatura em Geografia em 2009 na Universidade de Ouagadougou 1. Paralelamente, frequentei a escola de jornalismo no ISTIC de 2006 a 2008.

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Verlag
Our Knowledge Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
6630075013
ISBN 13 
9786630075014
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
Fromm
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland