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Artificial Intelligence in Commerce: Emerging Trends and Business Applications - Softcover

Sathya, P.; Thenmozhi, G.

 
9786630210828: Artificial Intelligence in Commerce: Emerging Trends and Business Applications
Softcover
ISBN 10: 6630210824 ISBN 13: 9786630210828
Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

Artificial Intelligence in Commerce: Emerging Trends and Business Applications introduces postgraduate commerce students to the role of artificial intelligence in modern business. The book explains AI concepts and their practical applications in customer relationship management, retail, e-commerce, marketing, supply chain management, financial services, fintech, and human resource management. It also examines AI governance, ethics, data privacy, responsible AI adoption, and emerging technologies such as generative AI. With a strong focus on business decision-making and real-world applications, the book combines global perspectives with Indian business examples to help students understand how AI is transforming commerce and preparing organizations for the future.

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Über die Autorin bzw. den Autor

Dr. P. Sathya, Associate Professor and Head, Department of Commerce, Erode Arts and Science College (Autonomous), Erode.Dr. G. Thenmozhi, Assistant Professor, PG Department of Commerce with Computer Applications, Mannar Thirumalai Naicker College, Madurai.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
6630210824
ISBN 13 
9786630210828
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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