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Tariffs, Tensions, and Transformation: Marketing Perspective: Building a Sustainable and Peaceful Future Through Corporate and Social Collaboration in Emerging Economies - Softcover

Pandit, Richa; Mehta, Kajal; Bhatt, Meet

 
9786630453423: Tariffs, Tensions, and Transformation: Marketing Perspective: Building a Sustainable and Peaceful Future Through Corporate and Social Collaboration in Emerging Economies

Inhaltsangabe

Tariffs, Tensions, and Transformation: Building a Sustainable and Peaceful Future Through Corporate and Social Collaboration in Emerging Economies explores the complex challenges and opportunities emerging economies face amid global trade tensions, geopolitical uncertainties, and rapid economic transformation. The book highlights how tariffs, shifting policies, technological disruption, and sustainability concerns influence businesses, markets, and societies. It emphasizes the importance of corporate responsibility, ethical leadership, innovation, and social collaboration in creating resilient economies. Through interdisciplinary perspectives, the book connects business strategies with sustainable development, inclusive growth, and peace-building initiatives. It demonstrates how organizations, governments, communities, and consumers can collaborate to address contemporary challenges while advancing the United Nations Sustainable Development Goals. The book ultimately advocates collaborative transformation for a more sustainable, inclusive, peaceful, and prosperous future.

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Über die Autorin bzw. den Autor

Dr. Richa Pandit is an academician and researcher with over 18 years of experience in management education. She holds a Ph.D. and specializes in consumer behaviour, service marketing, and marketing research. She has authored research papers and books, guided doctoral scholars, and actively contributes to conferences and academic development.

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