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《PhotoshopCS6平面设计实用教程（中文版）》是一本全面介绍如何使用PhotoshopCS6进行平面设计的实用教程。《中文版PhotoshopCS6平面设计实用教程》完全针对零基础读者，是入门级读者快速而全面掌握PhotoshopCS6平面设计的必备参考书。《PhotoshopCS6平面设计实用教程（中文版）》从PhotoshopCS6基本工具的用法入手，延伸至平面设计的基础知识，紧接着安排了8个章节，详细介绍了卡片设计、DM单设计、报刊杂志广告设计、户外广告设计、画册与菜谱设计、封面与装帧设计、纸盒包装设计和造型包装设计等实际工作中常见的案例。每个案例都有制作流程详解，图文并茂、一目了然，并且每个案例章节都配有课后习题，读者在学完案例后可继续参考习题进行深入练习，以拓展自己的创意思维，提高平面设计能力。《PhotoshopCS6平面设计实用教程（中文版）》附带一张DVD教学光盘，内容包含本书所有案例的源文件、素材文件和多媒体有声视频教学录像。另外，为方便教师教学，本书还配备了PPT教学课件，以供参考。本书非常适合作为院校和培训机构平面设计专业课程的教材和教学参考书，也可以作为PhotoshopCS6自学人员的学习用书。9.1包装设计相关知识包装是品牌理念、产品特性、消费心理的综合反映，它直接影响到消费者的购买欲。不可否认，包装是建立产品与消费者亲和力的有力手段。经济全球化的今天，包装与商品已融为一体。图9-1所示为国外的一组食品包装。9.1.1包装的分类商品的种类繁多，形态各异，其功能作用、外观内容也各不相同。所谓内容决定形式，包装也不例外。所以，为了区别商品包装与设计上的方便，我们对包装进行如下分类。1.按产品内容按产品内容分类，包装可以分为日用品类、食品类、烟酒类、化装品类、医药类、文体类、工艺品类、化学品类、五金家电类、纺织品类、儿童玩具类和土特产类等。2.按包装材料不同的商品，考虑到它的运输过程与展示效果等，所使用的材料也不尽相同，所以按包装材料分类，可以分为纸包装、金属包装、玻璃包装、木包装、陶瓷包装、塑料包装、棉麻包装和布包装等。图9-2所示为纸包装，图9.3所示为玻璃包装，图9-4所示为塑料包装，图9-5所示为金属包装。3.按产品性质按照产品性质分类，包装可以分为以下3种。销售包装：销售包装又称商业包装，可分为内销包装、外销包装、礼品包装和经济包装等。销售包装是直接面向消费者的，因此，在设计时要有一个准确的定位，符合商品的诉求对象，力求简洁大方，方便实用，又能体现商品特性。储运包装：以商品的储存或运输为目的的包装。它主要在厂家与分销商、卖场之间流通，便于产品的搬运与计数。在设计时，只要注明产品的数量，发货与到货日期、时间与地点等就可以了。军需品包装：军需品包装也可以说是特殊用品包装，由于在设计时很少遇到，所以在这里也不作详细介绍。包装设计在于孜孜不断地尝试与探索。色彩是我们表达思想、情趣、爱好最直接、最重要的手段。例如，无彩色设计的包装犹如喧闹中的一丝宁静，它的高雅、质朴、沉静使人在享受酸、甜、苦、辣、咸后，回味另一种清爽、淡雅的幽香，同时，它们不显不争的属性特征将会在包装设计中散发永恒的魅力
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The Practical Course the Chinese version PhotoshopCS6 graphic design - (with CD-ROM)(Chinese Edition)
ISBN 10: 7115297266
ISBN 13: 9787115297266
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Anbieter: liu xing, Nanjing, JS, China
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Hardcover. Zustand: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-12-01 Pages: 368 Publisher: People's Posts and Telecommunications Press title: The Chinese version of Photoshop CS6 plane design practical tutorial - (with CD-ROM) List Price: 39.8 yuan Author: Qilian ed Press: People Post Publishing Date :2012-12-1ISBN: 9787115297266 Words: 635.000 yds: 368 Revision: 1 Binding: Paperback: 16 product size and weight: Editor's Choice New combat full-featured introductory tutorial software features fully explain the actual case The comprehensive walkthrough commercial applications full access to the Executive Summary This is a comprehensive presentation on how to use Photoshop CS6 practical tutorial graphic design. Chinese version of Photoshop CS6 graphic design practical tutorial completely readers for zero-based. entry-level readers to quickly and fully grasp the Photoshop CS6 plane design essential reference book. Chinese version of Photoshop CS6 plane design practical tutorial from the usage of of Photoshop CS6 basic tools to start. extending to the basics of graphic design. next arrangement eight chapters. the details of the card design. the DM single design. advertising design magazines and newspapers. common case in the actual work of the outdoor advertising design. pictures and recipes design. cover and binding design. carton packaging design and style packaging design. Each case has a production pipeline Detailed. illustrated at a glance. and each case chapter with Homework readers may continue after the end of the case reference Problem depth exercises to expand their creative thinking to improve the ability of graphic design . Graphic Design in the Chinese version of Photoshop CS6 practical tutorial teaching CD comes with a DVD. book case contains source files. material files and multimedia audio video teaching videos. In addition. for the convenience of the teaching. the book is also equipped with a PPT courseware for reference. Practical Guide is ideal for graphic design in the Chinese version of Photoshop CS6 textbooks and teaching reference books as graphic design professional courses in colleges and training institutions can also learn from the book as a of Photoshop CS6 self-personnel. Table of Contents Table of Contents Chapter 1 understanding of Photoshop CS6 91.1 Photoshop applications 101.1.1 graphic design 101.1.2 the photo processing 101.1.3 the web design 111.1.4 interface design 121.1.5 text design 121.1.6 121.1.7 visual illustration creation creative 131.1. 8 three-dimensional design 141.2.1 title bar of the menu bar 151.2.2 151.2.3 131.2 Photoshop CS6 interface document window 151.2.4 Toolbox 161.2.5 321.2.7 the property bar 321.2.6 status bar panel 321.3 Chapter Summary 32 Chapter 2 plane 332.1 Graphic design theory knowledge 342.1.1 knowledge of the design of graphic design concepts and characteristics 342.1.2 graphic design of the road 342.1.3 graphic design of the basic composition 372.2 Graphic design elements creative process 342.1.4 graphic design techniques 382.2.1 The combination of commonly used techniques 392.2.3 text with the the color creative 382.2.2 text creative design 402.2.4 common layout structure the 41.23 graphic design and creative performance techniques 422.3.1 directly demonstrate the method 422.3.2 prominent characteristic Act 422.3.3 contrast foil method 432.3.4 reasonable hyperbole 432.3.5 to the Small Dafa 432.3.6 use Lenovo law 432.3.7 wealth to the humor law 432.3.8 borrow the analogy 442.3.9 the suspense Arrangement Act to love the child care law 442.3.10 452.3.11 choose idols method 452.3 .12 humorous imitation of law 452.3.13 the magical psychedelic Law 452.3.14 consecutive series method 452.4 print ads produced jargon 462.4.1 design 462.4.2 462.4.3 sample layout and the end of the large sample 462.4.4 is issued 472.4.5 of sample 472.4.6 layout combinations 472.4.7 elements recognition 472.5 print ads 472.5.1. Bestandsnummer des Verkäufers FV068077
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