This book is an innovative textbook for marketing major. Reading this book, students can experience the process of entire online advertising plan covering survey, creativity, planning, publishing and effect evaluation, thus enhancing their skills of online advertising planning and enabling them to smoothly complete planning task and form strong online advertising planning ability. Closely following the trends of the changes in online advertising market, this book not only adopts a novel arrangement but also adds such contents as social media advertising, mobile Internet advertising and regional site distribution channels.
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Anbieter: liu xing, Nanjing, JS, China
paperback. Zustand: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-01 Pages: 195 Publisher: Publishing House of Electronics Industry title: Chinese Academy of Social Sciences. China Institute of Marketing 12th Five-Year Plan textbooks: online advertising planning List Price: 26.00 yuan of: Guo Hongxia Publisher: Electronic Industry Press Publication Date: June 1. 2012 ISBN: 9.787.121.170.348 words: Page: 195 Edition: 1st Edition Binding: Paperback: Weight: 340 g Editor's Summary Guo Hongxia network advertising planning (working process of systematic marketing professional course textbook series) systematic marketing professional creative teaching materials for the course of their work. students can experience through book learning. research. creativity. planning. publishing. the impact assessment of the entire online advertising planning process. thereby enhancing the skills of their own network advertising planning. the successful completion of the planning task. and the formation of a strong network advertising planning ability. Online advertising planning (working process of systematic marketing professional course textbook series) keep up with the trends of the online advertising market. compared with other similar material. not only the structure arrangement was new. also joined the social media advertising. mobile Internet advertising and geographical sex website content distribution channels. pay attention to the quantitative assessment of network advertising effectiveness. fully highlight the main line network advertising planning work process. together with the case. training. to consolidate students learn. Directory of introduction Digest preambleFour Satisfaction guaranteed,or money back. Bestandsnummer des Verkäufers FT038801
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Anbieter: liu xing, Nanjing, JS, China
paperback. Zustand: New. Paperback. Pub Date: June 2012 Pages: 195 Language: Chinese in Publisher: Publishing House of Electronics Industry. the Chinese Academy of Social Sciences. China Institute of Marketing 12th Five-Year Plan textbooks: online advertising planning systematic marketing professional innovation for the course of their work textbooks. teaching materials by the Chinese Academy of Social Sciences. China Institute of Marketing 12th Five-Year Plan: online advertising planning learning. students can exper. Bestandsnummer des Verkäufers CC064345
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