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Online Advertising Planning (Chinese Edition) - Softcover

Su Lan Jun

 
9787121170348: Online Advertising Planning (Chinese Edition)

Inhaltsangabe

This book is an innovative textbook for marketing major. Reading this book, students can experience the process of entire online advertising plan covering survey, creativity, planning, publishing and effect evaluation, thus enhancing their skills of online advertising planning and enabling them to smoothly complete planning task and form strong online advertising planning ability. Closely following the trends of the changes in online advertising market, this book not only adopts a novel arrangement but also adds such contents as social media advertising, mobile Internet advertising and regional site distribution channels.

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