The book gives an introduction according to the basic theoretical framework of management--planning, organizing, leading and controling. Besides, it focuses on the five important factors of competitive advantage--cost, quality, speed, innovation and service. With rich and practical content, the book introduces comprehensively the basic content of management; it is closely related to innovative theoretical progress and management practices; it collects a number of management cases and practical methods with strong practice and sense of era. So the book not only helps teachers effectively organize the classes, but also leads students or professional managers to learn the latest theories and practical methods.
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Anbieter: liu xing, Nanjing, JS, China
paperback. Zustand: New. Pub Date: 2014-11-01 Pages: 548 Language: bilingual Publisher: Electronic Industry Press book. both in accordance with the basic theoretical framework of management - planning. organizing. leading and controlling. but also focus on the competitive advantage of five important factors - cost. quality. speed. innovation and service are introduced. The book is rich in content and practical. both a comprehensive introduction to the basic content management. but also closely related to the progress. Bestandsnummer des Verkäufers CR014207
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