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Management: Leading & Collaborating in a Competitive World, Tenth Edition - Softcover

Thomas S. Bateman; Scott A. Snell

 
9787121240294: Management: Leading & Collaborating in a Competitive World, Tenth Edition

Inhaltsangabe

The book gives an introduction according to the basic theoretical framework of management--planning, organizing, leading and controling. Besides, it focuses on the five important factors of competitive advantage--cost, quality, speed, innovation and service. With rich and practical content, the book introduces comprehensively the basic content of management; it is closely related to innovative theoretical progress and management practices; it collects a number of management cases and practical methods with strong practice and sense of era. So the book not only helps teachers effectively organize the classes, but also leads students or professional managers to learn the latest theories and practical methods.

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