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multinational brands failed cases(Chinese Edition) - Softcover

CENG ZHAO HUI

 
9787300063997: multinational brands failed cases(Chinese Edition)

Inhaltsangabe

Language:Chinese.Soft cover.publisher:Chinese People s University Press Pub. Date :2005-.description:Paperback. Pages Number: 182 Publisher: China Renmin University Press Pub. Date :2005-04-01. The book vividly describes the 22 strokes multinational brands (including Parmalat. Yun Yan. Red Bull. and the way the snow. Philips. Ericsson. etc.) failure

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