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Inhaltsangabe
With 11 chapters, the book elaborates on main contents of strategic management, covering the main concepts, and methods. The book includes the basis of the strategic management, strategic decision-making and social responsibility, environmental scanning and prediction and industrial analysis, competitive strategy, organizational analysis, situation analysis and business strategy, cooperation strategy, functional strategy and strategic choice, strategy implementation, evaluation and control in strategic management and strategic management case analysis.
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Essemtoals of Strategic Management(Chinese Edition)
Verlag:
Renmin University of China Press, 2012
ISBN 10: 7300151981
ISBN 13: 9787300151984
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Anbieter: liu xing, Nanjing, JS, China
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: New. Paperback Language: English Publisher: China Renmin University Press; 1st edition (March 1. 2012). Content About classic textbook of Business Administration core course series teaching of the Steering Committee of the Ministry of Education. College of Business Administration class of bilingual education recommended textbooks: Essentials of Strategic Management (5th Edition) brisk strokes of tradition and reality of organic combine core topics and hot issues on the current in the field are dis. Bestandsnummer des Verkäufers MX1362
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