Innovation Management Integration of Technical Change, Market Change and Organizational Change (4th Edition ) (Chinese Edition) - Softcover
Inhaltsangabe
This book provides the readers with an integrated approach to innovation management and acquaints them with the latest knowledge and skills of innovation management, and helps them understand management innovations in enterprise strategy and operation. To be more specific, this book focuses on management that integrates technical, market and organizational changes, with a view to improving enterprise competitiveness and organizational efficiency.
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