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Consumer behavior analysis and practice (12th five-year vocational education planning textbook state By the examination and approval of the national vocational education textbooks authorized committee)(Chinese Edition)
ISBN 10: 7300224253
ISBN 13: 9787300224251
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Anbieter: liu xing, Nanjing, JS, China
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 188 Publisher: renmin university of China publishing house Book is basically followed the consumer purchase decision process and its internal and external factors affecting the main line. which mainly includes: the concept and characteristics of consumer behavior. the significance of the study of consumer behavior. type and process of consumer purchase decision. consumer perception. learning and attitude. Bestandsnummer des Verkäufers DO052945
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