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Marketing Channel Decision-making and Management (4th Edition) (Newly compiled 21st Century Marketing Series Textbook; National Planning Textbook for General Higher Education in the 11th Five-Year Plan(Chinese Edition)
ISBN 10: 7300308767
ISBN 13: 9787300308760
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Anbieter: liu xing, Nanjing, JS, China
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paperback. Zustand: New. Paperback.Pub Date:2022-08 Pages:296 Language:Chinese Publisher:China Renmin University Press This book explains marketing theory based on local marketing channel practice and constructs a systematic marketing channel knowledge system. Starting from the introduction of the concept of marketing channel. clarifying the correct marketing channel concept. and comprehensively analyzing the marketing channel strategy and management of enterprises. The 4th edition has been substantially updated. exp. Bestandsnummer des Verkäufers DQ046373
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