Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks � Marketing Series)(Chinese Edition) - Softcover

9787300313214: Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks � Marketing Series)(Chinese Edition)

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ISBN 10: 7300313213 ISBN 13: 9787300313214

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Sprache: Chinesisch
ISBN 10: 7300313213
ISBN 13: 9787300313214
Einband: Taschenbuch
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Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks · Marketing Series)(Chinese Edition)

WANG SHENG HUI BIAN

Verlag: China Renmin University Press, 2023

ISBN 10: 7300313213 ISBN 13: 9787300313214

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Anbieter: liu xing, Nanjing, JS, China

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paperback. Zustand: New. Paperback. Pub Date: 2023-01 Pages: 251 Language: Chinese Publisher: China Renmin University Press The compilation of this textbook is basically based on the main line of the consumer purchase decision-making process and its internal and external influencing factors. The main contents include consumer purchase decisions. consumer psychological activities. consumer needs and motivations. consumer personality. self-concept and lifestyle. social environment and consumer behavior. products. price. Bestandsnummer des Verk�ufers DQ046369

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Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks � Marketing Series)(Chinese Edition) - Softcover

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