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Rural Tourism Development and Management(Chinese Edition)
Verlag:
China Forestry Publishing House, 2000
ISBN 10: 7503848081
ISBN 13: 9787503848087
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Anbieter: liu xing, Nanjing, JS, China
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paperback. Zustand: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2007 Jun Pages: 366 in Publisher: China Forestry Publishing House rural tourism development and management of a comprehensive. systematic exposition of rural tourism development and management of the monograph. rural tourism in a comprehensive overview of the generation and development based on the theory of the concept and the characteristics. functions and significance of rural tourism resources and the environment. development and planning. marketing strategy. image positioning. product design. operation and management and environmental protection system exploration and summary. and Kecheng District Seven Mile Township. Quzhou City. Zhejiang Province. multiple cases of empirical research. Structured book. rich in content and context clear. so that theoretically has some innovative. easy practice has practical value. The book is not available for the majority of tourism professionals and college teachers and students to read the reference to the new situation and progress in research to understand the development of the rural tourism industry; but also to read at the township and village cadres and farmers. to boost its tourism development and management capabilities. Contents: sequence a sequence two sequence Preface Chapter 1 Rural Tourism Overview Section I of rural tourism generated section III of the characteristics of rural tourism the fourth quarter related concepts of the development of Section II describes the function and significance of rural tourism case analysis - Kecheng District Seven Mile Township. Quzhou City. Zhejiang Province. the development of rural tourism on the significance of the new rural construction Chapter 2 the theoretical basis of the rural tourism and research methods Section I Section II the theoretical basis of the development of rural tourism rural tourism research methods section III of Rural China Chapter 3 Problems and Prospects of Tourism Research rural tourism resources and the environment first rural tourism resources in section III of Section II of the rural ecological environment resources rural tourism resources survey of the fourth quarter of rural tourism resources evaluation case studies - Seven Mile Township tourism resources survey and evaluation Chapter 4 Rural Tourism Development and Planning Section I Overview and conditions of rural tourism development mode analysis of the development of rural tourism in section II Section III Rural Tourism Planning Overview Section 4 Rural Tourism Planning Case analysis - Qili Town Tourism Development Master Plan Chapter 5. section I of the marketing strategy of rural tourism rural tourism market marketing research the second rural tourism market segmentation and analysis section III of the marketing strategy and market position of the fourth quarter of the rural tourism market marketing the expand case studies 1 - rural tourism market characteristics research case studies tourism image planning - Qili Town Tourism Marketing Chapter 6 rural tourism image planning first section image of rural tourism Overview Section II of Chapter 7. rural tourism product (item Rural Tourism Product) Design Section I Overview Section II classification of the rural tourism product design case studies section III of the problems existing in the development of China's rural tourism products to the fourth quarter of rural tourism product (project) design the Section V experiential agricultural activities - Seven Mile Township Chapter 8 of the tourism product design rural tourism business management first section of rural tourism area operation and management of the operation and management of agricultural sightseeing garden management of rural tourism activities in section II of Section III Chapter 9. Section IV farmhouse management of rural tourism Environmental Protection Tourism Vegetation Management Section I Overview Section II of t. Bestandsnummer des Verkäufers NE003911
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