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History of Marketing Management Thought Recommended by Zhu Hongren. Chen Chuanming. Huang Sujian. Su Yong. Song Zhiping. Xu Shaochun and Shi Wei(Chinese Edition)
Verlag:
Enterprise Management Publishing House, 2023
ISBN 10: 7516427829
ISBN 13: 9787516427828
Neu
Hardcover
Anbieter: liu xing, Nanjing, JS, China
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: New. Language:Chinese.HardCover.Pub Date:2023-02 Pages:352 Publisher:Enterprise Management Press This book takes marketing management thought as the research object. takes marketing management related theories as the theoretical basis. applies the method of combing academic history. overlooks the overall history of marketing management thought. and deeply discusses the historical background. logical relationship. growth and development of thought. and the knowledge basis for the formation of thoug. Bestandsnummer des Verkäufers DQ046288
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