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The Four Steps to the Epiphany (Chinese Edition)
ISBN 10: 7560982484
ISBN 13: 9787560982489
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The four steps entrepreneurial law (customer development methods pedigree for Lean Startup theoretical foundation)(Chinese Edition)
ISBN 10: 7560982484
ISBN 13: 9787560982489
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paperback. Zustand: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: Unknown in Publisher: Huazhong University of Science and Technology Press Information Original Price: 48.00 yuan Author: Publisher: Huazhong University of Science and Technology Press ISBN: 9787560982489 Page: Revision: Binding: Folio: Published :2012 -8-1 printing Time: Words: product identification: 22836738 About four steps entrepreneurial Law Foundation for Lean Startup theory. Author Dr. Steven GaryBlank. is a Silicon Valley veteran entrepreneur. he founded a total of eight companies. and served as a director of a number of Silicon Valley companies and entrepreneurial consultant. Years of business experience has taught him to deeply appreciate the lack of traditional entrepreneurial approach. This book summarizes 25 years of entrepreneurial experience. proposed new customer development methods in order to make up for the defects of the existing approach to product development. setting off a wave of Silicon Valley in recent years. Lean Startup. About the Author Dr. Steven GaryBlank. entrepreneurial career began in 1978. he founded a total of eight companies. including an enterprise software company (E.piphany). the the two semiconductor and chip companies (Zilog and MIPSComputers) a training company (ConvergentTechnologies) . a supercomputer company (Ardent). a computer parts company (SuperMac). a military intelligence systems (ESL) and a game (RocketScience Games). Dr. entrepreneurial apart. Blank also served as a consultant and director of a number of Silicon Valley technology company entrepreneurs. Four steps entrepreneurial philosophy and methods stems from Blank Dr. and rich experience in the practice of entrepreneurship in Silicon Valley counterparts. Currently. Blank Ph.D. at the University of California at Berkeley Haas School of Business. Columbia Business School. Stanford University Engineering Graduate School professor of entrepreneurship and customer development courses. He is the first to propose the concept of customer development in Silicon Valley entrepreneur. the entrepreneurial theory affects a large number of Silicon Valley entrepreneurs. setting off a wave of Silicon Valley Lean Startup. Students. including his influence EricRies (author of Lean Startup). Nathan Furr (author of targeted). as well as Ash the Maurya (RunningLean author). Road to Perdition Contents Preface Introduction Chapter 1: the problem of the traditional approach to product development approach to product development in the road which Chapter 2 of the other options epiphany: Customer Development method development method three market types of product development and customer development complement each other Summary Chapter 3 Chapter customers explore customers to explore the concept of customer Discovery Process Overview Step Zero: the first step to gain support: hypothesized second step and the third step: testing the assumptions of the problem to be solved: The fourth step of the assumptions of the test: stage brief summary 4 Overview Chapter customers verify that the client test the concept of customer inspection process first step: preparing to sell their products Step two: The third step: selling products to potential customers. the adjustment of product positioning and positioning the company fourth step: stage Summary Chapter 5 customers cultivate customers Overview The first step of the culture the concept of customer training process: preparing to release the second step: determining product positioning and positioning the company the third step: release products Step 4: Summary of stages of the formation of the company to form a company philosophy of Chapter 6 is prepared from Angel customers to the mainstream customers transition to the formation of the company overview of the process the first step: the customer transition to the second step: to establish the third step of the goal-centered corpora. Bestandsnummer des Verkäufers EJ026652
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