Love collection technique: application of theory of value in apheresis plasma field of behavioral economics and customer delivered(Chinese Edition) - Softcover

DU XIANG JUN

Softcover

ISBN 10: 7564722703 ISBN 13: 9787564722708

Verlag: University of Electronic Science and Technology Press, 2014

Inhaltsangabe

Pub Date: 2014-04-01 Pages: 329 Language: Chinese Publisher: University of Electronic Science and Technology Press since 2005. China's plasma shortage has been going on for eight years. leading to a long-term shortage of blood products. According to the authors' experience and knowledge accumulated Du Xiangjun 12 years. the use of detailed data and information from the social ethics. dig out the root cause of the plasma shortage in China - selling blood that staff recruitment plasma donation economic incentives overuse; principles of behavioral economics and marketing of customer delivered value theory. to build a delivered value model based on customer delivered value theory of plasma station products customers; and proposed a new systemic solutions - Pulp station product upgrade. from selling blood to find the money to upgrade to sacrifice of love and healthy. Eager to get...

Über diese Auflage

• Verlag: University of Electronic Science and Technology Press
• Erscheinungsdatum: 2014
• ISBN 10: 7564722703
• ISBN 13: 9787564722708
• Einband: Paperback