Verwandte Artikel zu Corporate Image Planning - (Second Edition)
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It is a new textbook on the theory and practice of modern corporate image planning. The content includes the overview of the corporate image planning, recognition system planning of corporate theory, corporate visual identity system planning, corporate behavior recognition system planning and implementation of corporate image planning. To help readers grasp key elements of each chapter, the corporate image planning is launched by combining theory with practice. The executive summary before each chapter is put forward. The related examples, exercises, and reference and reading literature are provided at the end of each chapter.
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- Verlag东北财经大学出版社
- Erscheinungsdatum2012
- ISBN 10 7565406317
- ISBN 13 9787565406317
- EinbandPaperback
- Auflage2
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21st century institutions of higher learning marketing professional quality materials: corporate image planning (2nd edition)(Chinese Edition)
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Buchbeschreibung paperback. Zustand: New. Paperback Pages Number: 310 Language: Chinese. Institutions of higher learning in the 21st century marketing professional quality materials: corporate image planning (2nd Edition) eleven chapters divided into three. which. both chapter describes an overview of the corporate image planning planning implementation and corporate image; middle three nine chapters constitute. respectively. describes the three parts of the corporate image planning: corporate philosophy recognition system planning. . Bestandsnummer des Verkäufers N30154
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