Mass Communication Experiment (English Version) (Original English Series) (Journalism and Communication Studies Classics) - Softcover

C.I.Hovland

 
9787565713873: Mass Communication Experiment (English Version) (Original English Series) (Journalism and Communication Studies Classics)
Softcover
ISBN 10: 7565713872 ISBN 13: 9787565713873
Verlag: Communication University of China Press, 2015

Inhaltsangabe

This book is mainly about Hovland's research on communication and persuasion as well as the persuasive skills and methods. His has made major contributions to the establishment of communication sciences, one is that he introduced the psychological experiment method to communication studies, the other is that he revealed the conditions and complexity for the produce of communication effects, which played a significant role in denying the early ""Bullet Theory"" views.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Communication University of China Press
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
7565713872
ISBN 13 
9787565713873
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
345
Kontakt zum Hersteller
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Verantwortliche Person
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