Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition) - Softcover

GUO GUO QING , GUO LONG JIAN , DAI YONG BIAN

 
9787568538244: Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)

Inhaltsangabe

Language:Chinese.paperback.Pub Date:2022-08.publisher:Dalian University of Technology Press.description:Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering th

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