If a new non-traditional business is started, it is more likely to fail than succeed. To make matters worse, only 10% of businesses fail in the first year and the rest fail gradually. This is particularly painful as it costs time and money to sustain a failing business for a longer time. Unfortunately, despite backbreaking efforts, most businesses eventually translate into a complete shutdown.
Although, ‘failure is the biggest teacher’ is a valid argument, it cannot be contested that ‘Success is the best motivator.’
Why is the failure rate of startups so high, and can we do anything about it?
This question kept me awake at night for eight long years. In 2015, I was doing well in a corporate job in a managerial position. However, I constantly felt a pinch, which got aggravated by every extended meeting in which I had nothing to contribute. That unease hitched up with every interaction I had with a tough boss and every late evening get-together with office colleagues.
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