Web Analytics 2.0 - Softcover

Avinash Kaushik

Softcover

ISBN 10: 8126542454 ISBN 13: 9788126542451

Verlag: Wiley India, 2013

Inhaltsangabe

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Über diesen Titel

Reseña del editor

Adeptly address today s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD ROM/DVD and other supplementary materials are not included as part of eBook file.

Biografía del autor

Avinash Kaushik is the author of the leading research & analytics blog Occam s Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

Details zur Ausgabe

• Verlag: Wiley India
• Erscheinungsdatum: 2013
• ISBN 10: 8126542454
• ISBN 13: 9788126542451
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 2
• Anzahl der Seiten: 299