FAILING TO SUCCEED: The Story of India's First E-Commerce Company - Hardcover

Vaitheeswaran, K.

Hardcover

ISBN 10: 8129148021 ISBN 13: 9788129148025

Verlag: RUPA PUBLICATIONS INDIA PVT LTD, 2017

Inhaltsangabe

In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India-despite enjoying first-mover advantage-Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else-a set of inexplicable events that destroyed what could have been a profitable business (an ext

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Über die Autorin bzw. den Autor

Vijay V. Vaitheeswaran, widely hailed as the 'father of e-commerce in India', co-founded India's first e-commerce company Fabmart.com (later rebranded Indiaplaza.com) in 1999. In 2001, he co-founded the Fabmall supermarket chain which was subsequently acquired by the Aditya Birla Group and re-branded 'More'.

Details zur Ausgabe

• Verlag: RUPA PUBLICATIONS INDIA PVT LTD
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 8129148021
• ISBN 13: 9788129148025
• Einband: Tapa dura
• Anzahl der Seiten: 222
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar