Verwandte Artikel zu Advertising
Inhaltsangabe
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world. Contents same as US/UK editions.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
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Advertising, 4Th Edn
Anbieter: Books in my Basket, New Delhi, Indien
Verkäuferbewertung 5 von 5 Sternen
Soft cover. Zustand: New. ISBN:9788131703823,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition. Bestandsnummer des Verkäufers 2579846
Neu kaufen
EUR 17,18
EUR 18,00 Versand
Versand von Indien nach USA
Versand von Indien nach USA
Anzahl: 2 verfügbar
Internationale Ausgabe
ADVERTISING, 4TH EDN
Internationale AusgabeAnbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABBB-241685