Advertising in the Age of Generative AI: How Agencies, Creatives, and Brands Win - Softcover

Chaganti, Subba Rao

Softcover

ISBN 10: 8169620643 ISBN 13: 9788169620642

Verlag: BSP Books Pvt. LTD., 2026

Inhaltsangabe

The future of advertising isn't coming. It's already here.

Artificial intelligence is no longer just automating media buying or crunching data behind the scenes. Generative AI is now shaping ideas, writing copy, designing visuals, personalizing experiences, and transforming how agencies and brands create value.

Advertising in the Age of Generative AI is the essential guide for marketers, agency leaders, strategists, creatives, and business decision-makers navigating this once-in-a-generation shift.

This book goes beyond hype to deliver practical frameworks, real-world applications, and step-by-step playbooks for building a modern, AI-enabled marketing organization. You'll learn:

- How generative AI is reshaping creative development, strategy, media, and client service

- Why agencies are moving from one-off campaigns to always-on creative operating systems

- How to design human-in-the-loop workflows that balance speed with brand judgment

- New ways to measure success using learning, velocity, and business impact KPIs

- How to personalize at scale with dynamic creative and customer journey orchestration

- What responsible AI, data privacy, and governance mean for brands and agencies

- How to future-proof your organization with 90-day, 1-year, and 3-year AI transformation roadmaps

Blending timeless advertising principles with cutting-edge AI capabilities, this book shows how to combine human creativity, strategic clarity, and machine intelligence to build brands in a world of infinite content.

Whether you're leading a global marketing team, running an agency, or shaping brand strategy, this is your playbook for thriving in the AI-driven future of advertising.

Because in the age of generative AI, the advantage doesn't go to those with the most tools - it goes to those who know how to use them wisely.

Über diesen Titel

Über die Autorin bzw. den Autor

Subba Rao Chaganti is a pioneering voice at the intersection of pharmaceutical marketing, behavioral science, and emerging technologies. With over three decades of industry experience and a prolific portfolio of 29 ground breaking books on pharmaceutical strategy, Chaganti is widely regarded as a thought leader who redefines how pharma educates, engages, and empowers.He began his journey as a marketing educator and practitioner, driven by a singular mission: to bridge the gap between science and storytelling in pharma. Today, his work spans disciplines-from sales force effectiveness and key account management to digital therapeutics, wearable tech, internal branding, and AI-powered brand strategy.Beyond the books, Chaganti is a mentor to brand managers, a respected voice on LinkedIn and Substack, and an unwavering advocate for ethical, patient-centered innovation in life sciences marketing. His ability to translate complexity into actionable strategy makes his work not just readable-but indispensable.He lives in Farmington, Connecticut, USA, and can be reached at: subbarao.chaganti@gmail.com.

Details zur Ausgabe

• Verlag: BSP Books Pvt. LTD.
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 8169620643
• ISBN 13: 9788169620642
• Einband: Taschenbuch
• Anzahl der Seiten: 162
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland