Inhaltsangabe
This fully updated third edition includes three new chapters illustrating ways in which to improve your flexible thinking, use creativity as a consultation tool and learn how to identify new opportunities. The book offers practical examples and is based on the research of those in the PR industry who are regarded by their peers as creative . The reader is guided through ways of using and managing different techniques, tips to generate creative ideas, and the five I s of the creative process: information, incubation, illumination, integration and illustration.
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