Customers Behavior In Retail Chain Marketing The Approcach & Analysis - Hardcover

9788194252580: Customers Behavior In Retail Chain Marketing The Approcach & Analysis

Hardcover

ISBN 10: 819425258X ISBN 13: 9788194252580

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Sprache: Englisch
ISBN 10: 819425258X
ISBN 13: 9788194252580
Einband: Gebundene Ausgabe
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Customers Behavior In Retail Chain Marketing The Approcach & Analysis

S.K. Acharya, A. Biswas, Sagar Banik, Anwesha Mandal, Riti Chatterjee

Verlag: Satish Serial Publishing House, 2020

ISBN 10: 819425258X ISBN 13: 9788194252580

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Anbieter: Vedams eBooks (P) Ltd, New Delhi, Indien

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Hardcover. Zustand: New. The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India. Cutting across the slices of urban and rural customers, they have disposed of some similarity within in responding to selling-stimuli, while they have displayed unique response style based on whether they are hailing from rural or urban background. The multivariate analytical techniques have splendidy vindicates and visualizes the networking natures of relation as well as interaction amongst and between the predicted and predictor variables, behaving functionally in a typical social ecology of marketing. A book that offers an empirical discourse on present day marketing strategy and customer analysis. Bestandsnummer des Verk�ufers 138556

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