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Inhaltsangabe
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
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Über die Autorin bzw. den Autor
Boguslaw Nierenberg is vice dean of financial affairs and head of the department of media management and economics at Jagiellonian University. He is also vice chairperson of the committee on media and culture management at the Polish Academy of Arts and Science.
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Media Management A Comparative Analysis of European and American Systems
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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Paperback. Zustand: Brand New. 1st edition. 214 pages. 7.00x5.00x1.00 inches. In Stock. Bestandsnummer des Verkäufers zk8323339902
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Media Management - A Comparative Analysis of European and American Systems
Verlag:
Uniwersytet Jagiellonski, Wydawnictwo, PL, 2016
ISBN 10: 8323339902
ISBN 13: 9788323339908
Neu
Paperback
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole. Bestandsnummer des Verkäufers LU-9788323339908
Foto des Verkäufers
Media Management - A Comparative Analysis of European and American Systems
Verlag:
Uniwersytet Jagiellonski, Wydawnictwo, PL, 2016
ISBN 10: 8323339902
ISBN 13: 9788323339908
Neu
Paperback
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole. Bestandsnummer des Verkäufers LU-9788323339908
Neu kaufen
EUR 82,66
EUR 43,36 Versand
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