Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles - Softcover

Tereszkiewicz, Anna

 
9788323346579: Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles
Softcover
ISBN 10: 8323346577 ISBN 13: 9788323346579
Verlag: Uniwersytet Jagiellonski, Wydawnictwo, 2022

Inhaltsangabe

The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.

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Über die Autorin bzw. den Autor

Anna Tereszkiewicz, PhD, is Assistant Professor in the Institute of English Studies at the Jagiellonian University in Krakow, Poland. Her main research interests involve broadly defined computer-mediated communication, the discourse of social media, news discourse and professional communication. Her recent studies concern online news genres, online citizen journalism as well as online corporate communication.

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Verlag
Uniwersytet Jagiellonski, Wydawnictwo
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
8323346577
ISBN 13 
9788323346579
Einband
Tapa blanda
Anzahl der Seiten
252
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Verantwortliche Person
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