Verwandte Artikel zu COLOR MATCHING: Using Color in Graphic Design (Promopress)

COLOR MATCHING: Using Color in Graphic Design (Promopress) - Hardcover

 
9788415967255: COLOR MATCHING: Using Color in Graphic Design (Promopress)
Hardcover
ISBN 10: 841596725X ISBN 13: 9788415967255
Verlag: HOAKI BOOKS S.L., 2014

Inhaltsangabe

What is the impact of colour in communication? Colours convey feelings and emotions to everyone and are often associated with specific ideas. This exciting and inspiring reference book explores the use of colour within the universe of graphic design, offering a fresh and innovative perspective on an issue that is essential for any professional in the field. Through contributions from more than a hundred renowned designers, Color Matching presents a stunning gallery of examples of the different roles played by colour in graphic design. Be it branding, editorial design or packaging projects, the designers explain how colours and their multiple combinations are employed simultaneously and strategically in order to enhance the power of their message and strengthen the efficacy of graphic language. With a lavish format and hundreds of illustrations and photographs, Color Matching is the quintessential guide for understanding and mastering the use and combining of colours in the world of graphic design and communications.

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Über die Autorin bzw. den Autor

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is the founder of Sandu Publishing, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

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Verlag
HOAKI BOOKS S.L.
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
841596725X
ISBN 13 
9788415967255
Einband
Gebundene Ausgabe
Anzahl der Seiten
240
Herausgeber
Shaoqiang Wang
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar