Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design. Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design.
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Wang Shaoqiang ist Professor an der Kunstakademie von Guangzhou (China), wo er auch Doktorandenbetreuer ist. Er ist ein produktiver Herausgeber, dessen Veröffentlichungen sich mit internationalem Design, Architektur, Branding, Kommunikation, Trends und Kultur beschäftigen. Zudem ist er Herausgeber der Magazine Design 360° und Asia-Pacific Design.
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Paperback. Zustand: New. Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design.Color Code, branding and identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design. Bestandsnummer des Verkäufers LU-9788417412302
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Paperback. Zustand: new. Paperback. The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of colour. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: Colour has other functions as form and structure in graphic and product design as it powerfully addresses feelings. There is no inspirational competitor title showing colour usage by international graphic designers today. 680 colour illustrations The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9788417412302
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Paperback. Zustand: new. Paperback. The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of colour. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: Colour has other functions as form and structure in graphic and product design as it powerfully addresses feelings. There is no inspirational competitor title showing colour usage by international graphic designers today. 680 colour illustrations The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9788417412302
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Paperback. Zustand: New. Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design.Color Code, branding and identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design. Bestandsnummer des Verkäufers LU-9788417412302
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